The AcademyVision & Values

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The Hawks Basketball Academy Mission

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The Hawks Basketball Academy encourages the growth and development of the game by providing top-quality training and memorable on-court experiences for players and coaches of every skill level.

Our Vision

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Our goal is to support the positive benefits attained through the sport of basketball by creating an inclusive learning environment, fostering lifelong character development and helping youth succeed both on and off the court.

We strive to inspire a love for the game by providing a fun, safe and positive experience for young athletes across Georgia and beyond.

Teamwork

We are committed to a building a culture of collaboration and an environment where everyone is valued equally. We encourage athletes and coaches to work together, communicate respectfully and celebrate the success of others. We run as one!

Inclusion

We recognize and value that each child brings a diverse background to the Hawks Basketball Academy. We aim to empower all youth to form a love for the game of basketball by providing equal opportunities to players of all skills levels in a safe environment. Through unique programming, the Hawks Basketball Academy instills confidence and self-esteem in each participant.

Respect

We are committed to improving the youth basketball experience for all and ensuring the game is being played the right way by promoting healthy relationships between players, coaches, parents and referees.

Hardwork

We teach the importance of effort, work ethic and responsibility on the journey to success in all we do.

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"Tomorrow Starts Today"

-Lloyd Pierce, Atlanta Hawks Head Coach